{"id":1645,"date":"2026-06-26T11:40:57","date_gmt":"2026-06-26T09:40:57","guid":{"rendered":"https:\/\/jacquetduval-avocat.fr\/?p=1645"},"modified":"2026-06-26T11:42:00","modified_gmt":"2026-06-26T09:42:00","slug":"transparence-des-contenus-ia-code-de-conduite-du-10-juin-2026","status":"publish","type":"post","link":"https:\/\/jacquetduval-avocat.fr\/en\/transparence-des-contenus-ia-code-de-conduite-du-10-juin-2026\/","title":{"rendered":"Transparence des contenus IA : Code de conduite du 10 juin 2026"},"content":{"rendered":"<p class=\"wp-block-paragraph\">La Commission europ\u00e9enne a publi\u00e9 un Code de conduite sur la transparence des contenus g\u00e9n\u00e9r\u00e9s par IA, destin\u00e9 aux fournisseurs et aux d\u00e9ployeurs de syst\u00e8mes d&rsquo;IA g\u00e9n\u00e9ratifs dans le cadre de l\u2019article 50 de l\u2019AI Act.<br>Le lien \ud83d\udce5: <a href=\"https:\/\/www.linkedin.com\/safety\/go\/?url=https%3A%2F%2Flnkd%2Ein%2FeZQNS8NU&amp;urlhash=noqn&amp;mt=QQ5AJ7f3XNpZDeYUPwcTV4hdLZUeYHbRfRr9OXiwTU7rs-4W8uzhwU5e7ibhDC8BJd7CdnP6LiU0DoJcTeGtR-UQBYag1Lphf44vnwnL41B4vZMNy49oSpcuZw&amp;isSdui=true\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>https:\/\/lnkd.in\/eZQNS8NU<\/strong><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ce texte, r\u00e9dig\u00e9 en concertation avec les acteurs cl\u00e9s du secteur, traduit l&rsquo;obligation de transparence en attentes op\u00e9rationnelles pr\u00e9cises : marquage, d\u00e9tection et divulgation des contenus synth\u00e9tiques (images, vid\u00e9os, audio, textes), notamment les deepfakes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udca1 Ce que le Code changerait en entreprise<br>Les fournisseurs devraient mettre en place un marquage technique \u00ab multi\u2011couches \u00bb des contenus (m\u00e9tadonn\u00e9es + watermarking imperceptible) afin de les rendre d\u00e9tectables comme artificiellement g\u00e9n\u00e9r\u00e9s ou manipul\u00e9s, conform\u00e9ment \u00e0 l\u2019article 50(2).<br>Les d\u00e9ployeurs devraient assurer une divulgation claire et imm\u00e9diate au public, via des labels visibles, l&rsquo;ic\u00f4ne commune europ\u00e9enne ou des messages sonores lorsque le marquage visuel n\u2019est pas possible.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0 partir du 2 ao\u00fbt 2026, avec une p\u00e9riode transitoire de mise en conformit\u00e9 jusqu\u2019au 2 d\u00e9cembre 2026, les obligations de transparence de l&rsquo;article 50 seront applicables, et ce Code pourrait servir de boussole de conformit\u00e9 pour les organisations qui produisent ou diffusent des contenus fond\u00e9s sur l\u2019IA.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2696\ufe0f Un droit mou qui structure l\u2019appr\u00e9ciation du respect de l&rsquo;article 50<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ce Code de bonne conduite n\u2019est pas un r\u00e8glement, mais un instrument de \u00ab soft law \u00bb pour guider les pratiques de march\u00e9 et la lecture de l\u2019AI Act.<br>En pratique, son apport est de fournir aux juridictions et aux autorit\u00e9s de contr\u00f4le un cadre de r\u00e9f\u00e9rence concret pour appr\u00e9cier le respect \u2013 ou le manquement \u2013 aux obligations de transparence de l\u2019article 50 :<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udc49 un fournisseur ou un d\u00e9ployeur qui s\u2019aligne sur ce Code pourra soutenir qu\u2019il se conforme aux \u00ab bonnes pratiques \u00bb du march\u00e9 ;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udc49 celui qui s\u2019en \u00e9carte devra expliquer pourquoi il s\u2019est affranchi de ce standard, ce qui p\u00e8sera demain dans l\u2019analyse de la responsabilit\u00e9 et des manquements de transparence.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il s\u2019inscrit dans un paysage plus large :<br>Il rappelle que les m\u00e9canismes de marquage et de d\u00e9tection doivent respecter le RGPD (minimisation, s\u00e9curit\u00e9, non r\u00e9tention des donn\u00e9es, limitation des finalit\u00e9s), ainsi que les autres textes de protection des donn\u00e9es.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il renvoie aux normes d\u2019accessibilit\u00e9 num\u00e9rique (notamment la norme EN 301 549 et les directives sur l\u2019accessibilit\u00e9 du Web), pour que les informations de transparence et les r\u00e9sultats de d\u00e9tection soient compr\u00e9hensibles et accessibles \u00e0 tous les publics.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il compl\u00e8te enfin le Code de conduite &nbsp;\u00ab GPAI \u00bb consacr\u00e9 aux mod\u00e8les d\u2019IA g\u00e9n\u00e9raux, qui encadre d\u00e9j\u00e0 la transparence, la s\u00e9curit\u00e9 et le respect du droit d\u2019auteur pour les fournisseurs de mod\u00e8les (articles 53 et 55).<\/p>","protected":false},"excerpt":{"rendered":"<p>La Commission europ\u00e9enne a publi\u00e9 un Code de conduite sur la transparence des contenus g\u00e9n\u00e9r\u00e9s par IA, destin\u00e9 aux fournisseurs [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1584,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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